diff --git a/lib/no-www.js b/lib/no-www.js
index d7d8fba..e63594b 100644
--- a/lib/no-www.js
+++ b/lib/no-www.js
@@ -19,6 +19,7 @@ module.exports.scrubTheDub = function (req, res, redirectives) {
     if (!newLocation) {
       return false;
     }
+    newLocation = 'http://' + newLocation;
   } else {
     newLocation = 'https://' + hostname.replace(/^www\./, '');
   }